We manage your hotel’s social media end-to-end with creator-led organic content, a bulletproof strategy, and management. Time to grow direct bookings and reduce OTA dependence.
We manage your hotel’s social media end-to-end with creator-led organic content, a bulletproof strategy, and management. Time to grow direct bookings and reduce OTA dependence.
Calculate your potential savings by shifting to direct bookings.
Specializing in boutique hotels, unique concepts and Arctic destinations.
The Opportunity
Aurora Village had a world-class glass igloo experience but an opportunity to grow their direct bookings. Our goal was to create a social media presence that captured the magic of their property and converted viewers into guests, reducing reliance on third-party booking sites.
Direct Bookings
Video Views
Lead Days
Trusted by leading boutique hotels & resorts
Specializing in boutique hotels, unique concepts and Arctic destinations.
We get to know you. We only partner with you, when we’re genuinely excited about your hotel because that is how we can achieve the best results. We want to know all the details that make your place unforgettable.
Time to shoot and edit. We build a shoot list for vertical video first, then edit for Instagram & TikTok SEO with keyword-rich hooks and on-screen text.
Posting, SEO & Community. We publish to Instagram & TikTok, write hooks that fit how people search. Influencer collabs happen only when the creator truly fits and adds value.
Keep what works, try new things.We look at saves, shares, watch time, and direct traffic, then double down on what moved people.
We build a social media presence that makes people say “I need to stay there.” By highlighting the experiences and little details guests fall in love with, we turn viewers into guests – and give them a direct path to book with you, not a third‑party site.
We’re Julius and Michelle – two travel creators from Germany and Finland who partnered up to turn our love of storytelling into a mission to help boutique hotels turn their social media into their No.1 booking channel. Since 2019 we’ve built digital products, filmed across Lapland & the Arctic, and grown communities of hundreds of thousands.
Across all clients
A single viral reel generated over 110M views, showcasing the power of vertical video storytelling.
Across all clients
Built a massive, engaged community from scratch through consistent, high-quality content.
Destination Marketing
Dominated a key destination search term, driving massive brand awareness for our partners in the region.
Proof It Works
A step‑by‑step look at how our client Aurora Village Ivalo in Finnish Lapland turned organic social content into a 36 % jump in direct bookings since 2023.
In a crowded digital landscape, your hotel needs more than just another agency; it needs a genuine competitive edge. Our two-person team is that advantage. We specialize in authentic hotel marketing, where every strategy and piece of hotel content creation comes directly from us—the creators who are personally invested in your growth.
This model eliminates layers of communication, ensuring that the passion and strategy behind your brand are never lost in translation. We combine the high-level expertise of marketers with the hands-on agility of full-time creators, allowing us to build real community, foster trust, and turn engagement into direct bookings for your hotel.
Our approach on TikTok shows the power of authentic, engaging video. These aren’t just numbers; they represent millions of people who are now dreaming about visiting our partner hotels.
1.100.000
19.000.000
16.580
67.000
16.000.000
64.000
34.000
16.563
39
Stop paying for traditional agencies, auto-scheduled content. It is time for a new approach to hotel marketing – one that is authentic, agile and drives actual results.
Our Creator-Led Model
The superior choice for authentic, engaging growth
The Traditional Agency
Slow, expensive and disconnected from your brand.
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