As a two-person creator team, we are personally invested in using organic social media to tell your story, attract new visitors, and turn your social media into your most powerful source of direct, commission-free revenue.
Imagine a partnership where your marketing is as personal and crafted as your guest experience. We’re not a faceless agency; we are Jumi Media, and our passion for authentic storytelling is your unfair advantage. We combine our years of social media expertise with a genuine desire to see you succeed, creating content that doesn’t just get likes—it gets bookings.
Imagine running a 40‑room property at €400 per night and 75 % occupancy. Solid year, right? Yet if just 30 % of those nights arrive via Booking.com, you’ll pay them roughly €200 000 in commission by December 31 just for being discovered on someone else’s platform.
Here’s what stings even more:
You lose the guest’s data. No email for upsells, no anniversary remarketing, no lifetime value.
You pay again next year. OTAs auction your own brand name back to you—so every repeat stay costs another cut.
You fund your competitors. The same page that lists your rooms also tempts guests with five others just a swipe away.
Plug in three simple figures—rooms, rate, and OTA share—and watch how much profit leaks out of your hotel each year.
Ready to keep that money in‑house? Scroll to see how two creators shift bookings back to you—without paid ads. All through organic content on social media.
Isn’t that backwards? No, it is the new wave of social media marketing where our main goal is to truly create an impact with the content we produce. We’re all about creating — but we also know what hotel’s love most: a fully booked property. That’s why everything we film, write, and post is designed with one goal in mind: more direct bookings at full price.
Hoteliers don’t need another agency slideshow. They need content that:
Two creators to grow a hotel?
Our story began not in an office, but on the road. We met from two different countries (Germany and Finland), connected by a shared love for travel and photography.
Julius was already a full-time creator, while Michelle took a brave leap, leaving university behind to pursue her true passion. This was the foundation of our partnership: a commitment to chasing what truly matters, even when the path is uncertain.
Julius honed his skills in building a dedicated online audience, growing his social media exponentially. He launched a digital product for creators that was a massive success, achieving six-figure monthly revenues.
This period proved our ability to understand digital audiences, create desirable products, and build a profitable business from the ground up, entirely online.
Michelle became a pioneer in the emerging NFT space. Her work gained international recognition, leading to an invitation to speak at Art Basel Miami and a single artwork piece selling for over $38,000.
But this success taught us a crucial lesson: we craved real-world impact. We realized our passion wasn’t just for creating, but for helping businesses with a tangible purpose succeed.
The Ultimate Test of Resilience
This was the year that tested everything. Julius poured his heart into a major project that fell apart due to outside promises, setting us back mentally and financially.
Our other individual business ventures crashed, and we faced huge monthly losses. It was our lowest point, but it taught us the most valuable lesson: the power consistency, and the resilience to build back from nothing.
At rock bottom, we visited our friend Juha, the owner of Aurora Village in Ivalo. We saw an opportunity to use our entire journey—our creative skills, our digital marketing knowledge, our resilience—to help him. He trusted us, and Aurora Village became our first hotel partner.
The results were explosive. Within the year, our organic content reached over 100 million people, growing their following by tens of thousands and laying the groundwork for a complete business transformation.
We perfected our model. Our content for Aurora Village has now reached over 250 million people, gained them 270,000 new followers, and most importantly, led to a significant, measurable increase in direct website bookings.
We work on-site, shooting from sunrise to deep into the night, because we are personally invested. Our greatest pride is seeing our partners, like Aurora Village, expand their hotels due to the incredible demand we helped create. We found our purpose in driving yours.
Our story is still being written. Your hotel could be the next success story.
Proof It Works
A step‑by‑step look at how our client Aurora Village Ivalo in Finnish Lapland turned organic social content into a 36 % jump in direct bookings since 2023.
Why our two-person creator team is your unfair advantage.
In a crowded digital landscape, your hotel needs more than just another agency; it needs a genuine competitive edge. Our two-person, founder-led team is that advantage. We specialize in authentic hotel marketing, where every strategy and piece of hotel content creation comes directly from us—the creators who are personally invested in your growth. This model eliminates layers of communication, ensuring that the passion and strategy behind your brand are never lost in translation. We combine the high-level expertise of seasoned marketers with the hands-on agility of full-time creators, allowing us to build real community, foster trust, and turn engagement into direct bookings for your hotel. The difference between this and the old way is not just philosophical; it’s financial.
Static Posts
Main Goal: Upkeep
Junior execs with templates
Metrics = likes, followers, “brand tone”
Edited to “fit the feed.”
Video-first. Relationship Driven.
Main Goal: Growth
Metrics = views, direct bookings, link-in-bio clicks.
Edited to convert — clicks, saves, bookings.
“We got 50k profile visits and 230 link clicks.”
1.100.000
19.000.000
16.580
67.000
16.000.000
64.000
34.000
16.563
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