In three weeks, you and your hotel marketing team will learn all the skills and knowledge you need, to decrease OTA dependency and increase direct website bookings through organic content on social media. Proven strategies from real hotel results.
Running a hotel in the Arctic is unique – and so is growing it online. Most hotels post beautiful content, yet still struggle to generate direct website bookings, build a consistent brand, or stand out in an overcrowded feed.
This workshop was created to solve exactly that.
Across three focused sessions, we’ll teach your team how social media actually works for hotels, why some content converts and some doesn’t, and how to build a system that brings consistent visibility, saves time, and attracts the guests you want.
And yes — everything is tailored specifically for hotels in Lapland and Northern destinations.
Learn the tools
Proof It Works
A step‑by‑step look at how our client Aurora Village Ivalo in Finnish Lapland turned organic social content into a 36 % jump in direct bookings since 2023.
First, we look at why & how guests book through social media and how the psychology behind social content booking works. We’ll uncover the gap between what hotels typically post and what potential guests really need and want to see in order to feel safe, inspired, and ready to book.
Theory is important but in session 2 we focus on practical content strategy. You’ll learn exactly what to post, how to tell conveying stories about your accommodation, experiences and staff, and how to make your visuals stand out among other Arctic hotels.
Finally, we integrate everything into a well oiled system. You’ll learn how our Notion Content Planning System works, how to plan weeks ahead, track what has works and make educated decisions on what to share in the future. You will learn how to manage influencer requests at ease and keep everything aligned — without the stress, cluelessness, or forced last-minute posting.
Three 2-3h long live meetings with a few other hotel participants. Answering all of your questions and figuring out together the best course forward.
We record each session so you can always refer back to what was said, done and planned during the sessions
Nothing will work without a system. We will give you all of our planners and tools and teach how to use them efficiently.
Not necessarily but it is advised that the person/people who join from the hotel are going to be either responsible for social media OR are in charge of outsourcing it to someone else.
We highly recommend joining all of the sessions. The recordings do help with getting everything set up BUT the true value of this workshop comes from open communication back and forth during the meetings.
This is for any hotel looking to level up social media. No matter if you are a big or small hotel, social media is equally as important.
Once a week 2-3 hours for 3 weeks in a row. It is a commitment but we believe it is better to divide the sessions so you can always take all of the information in, work on the assignments we give in each session and so on.
You have two options
Option 1: Keep doing what you are doing already
You could keep relying on OTA commissions and hope the tourism boom lasts – but as more and more hotels enter the market every season, your direct bookings might stagnate.
Option 2: Create demand for staying at your hotel through social media
Or you can learn the exact strategies we used to drive a 36 %–56 % jump in direct bookings for Arctic hotels—so you control demand rather than competing on price.
