Case study

Aurora Village

Where: Ivalo, Finnish Lapland
What: Glass igloo resort
Partner since: 2023

organic views, all time

295M

Instagram and TikTok views since we started in May 2023, no ads

Where it started

One of the most beautiful places to sleep in Lapland, and in 2023 most guests still found it through booking sites. The story was there. Nobody was telling it in video.

What we filmed

Filmed as guests, when the light was right.

We came with the season and stayed as guests. Igloo mornings, aurora nights, the small moments people fall in love with. Everything filmed vertical, cut short, with a first line written the way people search.

On the feed

The reels that went furthest.

Sorted by views. The numbers are Instagram's own, and there are no ads behind any of them.

A place where the sun doesn't rise

110.7M
views: 8.3M
likes: 7.3K
comments: 938K
saves: 464K
shares

Aurora Village

Aurora Village

3.8Mviews
160Klikes
549comments
10Ksaves
21.9Kshares

POV: you booked the Lapland hotel everyone dreams about

Aurora Village

3.3Mviews
101Klikes
322comments
26Ksaves
43.9Kshares

Aurora Village

1.9Mviews
46.3Klikes
605comments
177saves
535shares

Aurora Village

What changed

The results, and what each number means.

Hundreds of millions of views, a following built from zero, and a booking link in every bio, caption and DM. Aurora Village is still our longest-running partnership.

295M
organic views, all time: 250K+
followers gained: 110M
views on one reel: #1
TikTok result for glass igloo Lapland: +30%
direct website bookings

More case studies

Other hotels we work with.

Hattvika Lodge

Lofoten, Norway

Levin Iglut

Levi, Finnish Lapland

Lumo Resort

Ruka-Kuusamo, Finland

Skyview Igloos

Rovaniemi, Finnish Lapland

What we do for hotels like this:Glass igloo resorts Arctic hotels Finland