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Case study

Levin Iglut

Where
Levi, Finnish Lapland
What
Glass igloos, a pioneer since 2007
Partner since
2025

people reached in the first month

3M

People reached by Instagram stories in the first 30 days, no ads

Where it started

Levin Iglut has offered glass igloo stays since 2007 and already had a strong following. The question was whether there was still room to grow.

Levin Iglut, Levi, Finnish Lapland
Levin Iglut, Levi, Finnish Lapland
Levin Iglut, Levi, Finnish Lapland

What we filmed

Filmed as guests, when the light was right.

We kept their voice and added ours: daily stories and reels built around the moments only Levi has.

Levin Iglut 1
Levin Iglut 2
Levin Iglut 3

On the feed

The reels that went furthest.

Sorted by views. The numbers are Instagram's own, and there are no ads behind any of them.

POV: you found the most beautiful hotel

1.8M
views
124K
likes
281
comments
19K
saves
24.9K
shares
POV: you found the most beautiful hotel

Levin Iglut

What changed

The results, and what each number means.

Three million people reached through stories in the first month, without a euro spent on ads, and the account still sounds like Levin Iglut.

3M
people reached in the first month

People reached by Instagram stories in the first 30 days, no ads

3M
story reach, month one

People reached by Instagram stories in the first 30 days, no ads