Case study
Skyview Igloos
- Where
- Rovaniemi, Finnish Lapland
- What
- New glass igloo hotel, opened 2025
- Partner since
- 2024
a social presence built from the ground up
Day 1
We started before the hotel opened, so every channel launched with it
Where it started
A hotel that did not exist yet. No followers, no footage, no story told.
What we filmed
Filmed as guests, when the light was right.
We documented the build, the first snow on the roofs and the first guests, so the audience existed before the doors opened.
On the feed
The reels that went furthest.
Sorted by views. The numbers are Instagram's own, and there are no ads behind any of them.
Magic under the northern lights
- 368.7K
- views
- 24.1K
- likes
- 21
- comments
- 726
- saves
- 2K
- shares
Skyview Igloos
What changed
The results, and what each number means.
Skyview opened in 2025 with people already following along and a bank of content ready to post. Numbers follow after the first full season.
- Day 1
- a social presence built from the ground up
We started before the hotel opened, so every channel launched with it
More case studies
Other hotels we work with.
Aurora Village
Ivalo, Finnish Lapland
Hattvika Lodge
Lofoten, Norway
Levin Iglut
Levi, Finnish Lapland
Lumo Resort
Ruka-Kuusamo, Finland
What we do for hotels like this:Glass igloo resortsArctic hotelsFinland